85 Percent of U.S. Adults Say Purchase Decisions Are Informed by Reading a Product Package When Shopping 75 Percent Say If They Can–t Find the Product Information They Need In Store, They Are More Likely to Research and Purchase the Product Online 65 Percent of Shoppers Spend Less Than One Minute Researching Products on Their Smartphone in the Grocery Store Before Making Purchase Decisions
Opening Keynote From Deb Liu: "A Conversation With Facebook"; Additional Speakers From Twitter, Pandora, Uber, Aviary, NBC Universal, and Others Confirmed
